For generations in Iowa City, The Hamburg Inn No. 2 has been the place for a meal after the game, for a presidential breakfast after a long night, for first dates and pieshakes, for finals week and bottomless cups of coffee, for homecomings and blue-plate specials. After 90 years of service, this beloved haunt needed a refresh. We took stock of the things that were broken and the things that weren’t. Critical elements of this refresh included hand-lettered signs on the exterior and interior (that were made to look like they’ve always been there) and elements that were sourced and staged to create the warmth and familiarity that the Burg’s patrons have come to love and expect.